Hungarian households switch from ”A” to ”B”?

According to data by Gfk Hungária, in the first quarter of 2009 we bought 7 percent less daily consumer goods than a year before. Brands with a higher price level realised significantly lower sales (by 9 percent) in the first four months, but less advertised, generally cheaper ”B” brands managed to realise a 3 percent growth in sales, in terms of value, compared to the same period last year. In the previous years, private labels grew by two-digit numbers, with growth slowing down from 16 percent in 2006 to 13 percent in 2008. This year’s economic crisis made consumers spend 1.7 percent less on private labels in the first four months than in the same period of the previous year.