Old brand talks to young people

The WU2 haircare products get a new website for a younger targetgroup, made by Carnation.

This year WU2 opens to a younger target group and decided to
make an online community. The focus is on being unique and original. On the
microsite the users can transform themselves with a new hairstyle, color,
accessories, sunglasses etc.

The online design winer Carnation gets the charge true a
tender, they worked together with WU2's offline agency Havasi.