The Rauch aims to highlight its IceTea brand

Rauch entrusted its experience activation to Grey/G2 for the third ttime this year. Rausch will be the main sponsor of the EFOTT festival that will be held between 25-29 June. The Rauch celebrating its 20^th anniversary this year. The company aims the dominant display of the brand, to highlight its IceTea brand and to increase sales volumes in 2013.

“Visibility is important for us. To achieve that the festival goers will meet our brands at more locations. There will be Rauch beach with the popular cocktail car again this year, where exciting cocktails will await the sunbathers. Among other specialties these will include Gumibogyószörp, Mágenheim Julcsi and of course the popular EFOTT cocktail. The audience of the Rauch Arena will receive a special treat in addition to the outstanding concerts each night” – Polyák Anett, trade marketing manager of Rauch Hungaria told.  (mmonline.hu)