The new success of Radler’s creator

By: trademagazin Date: 2016. 03. 29. 11:40

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The Pécsi Sörfőzde is the oldest brewery in Hungary. The brewery is preparing and distributing the radlers with great success since the mid-1990s.

Even in the beginning, the company’s product development and innovation activities were amply demonstrated of which the preparation of the elder version of the Radler Lemon was an organic continuation, which was followed by more fruity flavors and and two alcohol-free versions.