Trademagazin > News and articles > Market News > Lactalis launches Président into the whipped cream category
Lactalis launches Président into the whipped cream category
As a rival to Conagra Reddi-wip and Kraft Heinz Cool Whip, Lactalis is launching the cheese and gourmet butter brand Président into the whipped cream category. The new French-style Président whipped cream is made exclusively from high quality ingredients, and comes in two varieties – Original with Madagascar Vanilla and Extra Creamy.
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