Pick produducts for the holiday season

Consumers accept pre-packaged wieners and do not think of deli counter wiener as better. The price advantage of the latter is also dwindling and it is important to be aware of this before the New Year’s Eve sales peak. Consumers are economising and one of the winners is “red products”, especially wieners which improved in terms of both volume and value – reveals Nielsen’s comparison of the last two 12-month periods.