PICK encourages you to cheer together this summer as well
In 2024, during the summer football sports events, PICK is the official cooperating partner of the Hungarian Football Association, the Hungarian men’s national football team, and András Schäfer’s national football team, so there was no question that it would emphasize the joys of mutual support in its summer campaign. For those happy moments that can become eternal taste memories with PICK products. Food also plays an important role when cheering together, for which PICK’s quality products provide varied and creative fan snacks.
The common values provided a good basis for the cooperation between the MLSZ and the national team, as tradition, quality, togetherness, and community building are especially important for all three parties, including PICK. PICK is also determined to appeal to the younger generations. András Schäfer is one of the most talented Hungarian players of his generation.
In the brand’s latest emotional commercial, which ran from May to July, it compared the most memorable moments of the enthusiastic fans and the Hungarian national team, all of which were accompanied by PICK products. The archive footage shows, for example, Roland Sallai’s dazzling goal against the Serbians, as well as Dénes Dibusz’s legendary save, which can be experienced not only in the stands in the crowd of supporters, but also celebrated at home, in a smaller circle.
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