Marketplaces generate 63% of cross-border turnover
Last year, the total online cross-border market in Europe generated a turnover of 265 billion euros. At least 63 percent, 167 billion euros, was generated by marketplaces. These data include global cross-border sellers, such as Amazon and AliExpress.
These data come from the fourth edition of the “TOP 100 Cross-Border Marketplaces Europe” from Cross-Border Commerce Europe. The study looks into global online cross-border platforms operating across the European Union, including the United Kingdom.
According to the report, these sellers generated a cross-border turnover in Europe of 265 billion euros (excluding travel) last year. And 167 billion euros was generated by marketplaces. Amazon and eBay account for nearly half of the marketplace-driven trade, with an expected combined GMV of 55 billion euros and 23.2 billion euros in 2022.
Marketplaces have grown 9.3 percent after the Covid-19 pandemic. The growth is supported by hybrid B2C and pure C2C marketplaces. By 2025, marketplaces are expected to generate 65 percent of cross-border online sales in Europe.
The top 10 global cross-border marketplaces operating in Europe is still largely dominated by marketplaces coming from the United States. Six out of the ten places are filled by these companies.
Related news
Amazon to invest $54 billion in Britain over next three years
Amazon has deepened its commitment to Britain, with the e-commerce…
Read more >Rossmann has exploded onto the e-commerce top list
Rossmann is included for the first time in the 2024…
Read more >Omnichannel or nothing – a new direction in e-commerce
Norbert Madar, the leader of PwC’s digital commerce team gave…
Read more >Related news
GKI analysis: Why do Hungarian households live more poorly than anyone else in the EU?
Imagine that the residents of every EU country shop in…
Read more >KSH: industrial producer prices decreased by 0.7 percent in May 2025 compared to the previous month, and increased by an average of 6.9 percent compared to a year earlier
In May 2025, industrial producer prices were 6.9 percent higher…
Read more >Consumption drives the economy
According to the latest forecast by the Balance Institute, the…
Read more >