Laundry detergent brand Persil puts accessible QR codes on packaging
Laundry detergent brand Persil has placed so-called AQR codes on certain product packagings, in an attempt to improve accessibility for consumers. Unilever wants to add the codes to the full Persil range by the end of 2024. AQR codes serve the purpose of offering an inclusive experience – both in-store and at home – for the two million blind and partially sighted people in the United Kingdom.
This article is available for reading in Trade magazin 2023/5
Related news
Food allergy labels should be expanded, study suggests
Of the 2,999 cases analysed, 413 cases were linked to…
Read more >Tesco is building a green logistics centre at London Gateway
Tesco will open its new environmentally friendly distribution centre at…
Read more >HelloFresh is boosting British cooking confidence with new “Skills” recipe boxes
In the United Kingdom HelloFresh is offering new recipe boxes…
Read more >Related news
Katalin Neubauer: margin stop and mall stop do not serve the interests of retail
The government has extended the margin cap and tightened the…
Read more >The economic sentiment index deteriorated in the EU and the euro area in August, but improved in Hungary
The economic sentiment index in the euro area and the…
Read more >The GKI business climate index reached a four-month high in August
According to a survey conducted by GKI Economic Research Co.…
Read more >