Laundry detergent brand Persil puts accessible QR codes on packaging

By: Trademagazin editor Date: 2023. 04. 25. 17:05

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Laundry detergent brand Persil has placed so-called AQR codes on certain product packagings, in an attempt to improve accessibility for consumers. Unilever wants to add the codes to the full Persil range by the end of 2024. AQR codes serve the purpose of offering an inclusive experience – both in-store and at home – for the two million blind and partially sighted people in the United Kingdom.

This article is available for reading in Trade magazin 2023/5