Pernod Ricard to acquire Whisky Exchange

By: Trademagazin Date: 2021. 11. 08. 16:49

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Pernod Ricard has signed a deal to buy Whisky Exchange, which was founded in 1999 and specialises in online sale of spirits, as part of its e-commerce expansion strategy. Pernod Ricard told: the acquisition is in line with its consumer-centric strategy of meeting new consumer needs and expectations.

This article was also published in 11/2021 of Trade magazin.