PepsiCo’s Muscle Milk performs well outside of gyms too

By: Trademagazin editor Date: 2023. 09. 06. 08:58

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PepsiCo’s protein powder and shake offering is finding broader appeal among consumers, who use them in coffee, ice cream and baked goods.

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Muscle Milk and similar brands are benefiting from the trend of consumers – in different age groups – keeping a closer watch on their health and wellness. Muscle Milk produced a double-digit sales growth in 2022 and is replicating that again in 2023.//