PepsiCo’s Muscle Milk performs well outside of gyms too

PepsiCo’s protein powder and shake offering is finding broader appeal among consumers, who use them in coffee, ice cream and baked goods.

Muscle Milk and similar brands are benefiting from the trend of consumers – in different age groups – keeping a closer watch on their health and wellness. Muscle Milk produced a double-digit sales growth in 2022 and is replicating that again in 2023.//