Penny’s is the most direct and witty price tag – Picture of the day

In a hard discount grocery store, the price is the most important information, the surest guide and also the best advertisement. Therefore, the price must be clearly visible. Well, the “price tag” created by the agency Serviceplan for Penny could hardly be more direct (and creative). And it even makes the chain’s own brands easy to find. Of course, the method can be used more profitably in economies struggling less with inflation.