Penny Market prize game: 22 trademark users joined

Hungarian Product Nonprofit Kft. organised a tailor-made prize game with Penny Market for the first time. According to Hungarian Product’s managing director Eszter Benedek, the first week’s data forecast that the prize game – which commenced at the end of September – is likely to generate the biggest online visibility so far for this type of campaign.

Consumer activity has been the biggest from mobile phones, which signals that the campaign reached the youngest, 18-34 year old age group. AP code uploading numbers were very high in the first week, as it is very easy to buy trademark-bearing products because Penny Market stores offer a large number of these. There are 22 trademark users taking part in the campaign and the main prize is HUF 1 million.

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This article was also published in 11/2021 of Trade magazin.