The Nielsen is the new owner of the Brandbank
Nielsen has announced the acquisition of Brandbank, which collects, manages and distributes FMCG product and brand image content, via digital means, for retail syndication across in-store, print promotional and e-commerce platforms.
Nielsen Buys Digital Content Specialist BrandbankThe deal includes the integration of Brandbank teams across the UK, France and seven other European nations, plus China, Thailand and Malaysia. Nielsen is also talking to Brandbank clients in the US, Canada and Germany.
Nielsen Global President John J. Lewis says the buy 'marks an exciting advance in the company's digital evolution' and 'places Nielsen at the centre of the FMCG/retail demand chain and at the heart of retail'. He adds: 'These new digital capabilities will enrich our existing global product reference information and operational processes to drive greater analytic capabilities for our clients.' (Nielsen)
Related news
France’s Lactalis Strikes €1.9bn Deal For Fonterra’s Consumer Business
New Zealand’s Fonterra Co-operative Group said it will sell its…
Read more >Bonafarm Group expands in Romania
Bonafarm Group has signed an agreement to acquire Friesland Romania…
Read more >Japan’s Mitsubishi Expands In Salmon Farming With Acquisitions In Norway, Canada
Japanese trading house Mitsubishi said it would expand its salmon…
Read more >Related news
Danone lines up yogurt facility expansion amid “explosive growth” in US
The Activia brand owner has made a “multi-million dollar investment”…
Read more >Denmark plans to scrap taxes on coffee, confectionery
The complete removal of taxes on coffee and confectionery is…
Read more >Katalin Neubauer: margin stop and mall stop do not serve the interests of retail
The government has extended the margin cap and tightened the…
Read more >