Nestlé remains the world’s most valuable food brand, according to Brand Finance
Nestlé has been the world’s most valuable food brand for the tenth year in a row, despite its value falling 4 percent to $20 billion over the past year, according to the website of British market research and business consulting firm Brand Finance.
Lay’s remained in second place, with a brand value of 5.8 percent to $12.7 billion. There was no change in third place, with the Chinese Yili brand down 3.4 percent to $11.2 billion.
There was no change in fourth or fifth place. The brand value of fourth-place American Tyson rose 19.8 percent to $9.9 billion. The brand value of fifth-place French Danone rose 3.1 percent to $8.3 billion.
US potato chip maker Doritos saw its brand value rise 16 percent to $5.4 billion, moving up three places to seventh place behind sixth-place Kellogg’s (-1.1 percent, $6 billion).
Taiwanese beverage and instant noodle maker Uni-President saw its brand value rise 35 percent to $5 billion, moving up ten places to eighth.
Italian brand Barilla took ninth place (+21 percent, $5 billion), while Swiss chocolate maker Lindt rounded out the top ten, with its brand value increasing 14.4 percent to $4.9 billion.
The combined value of the top 10 food brands on the Brand Finance list is $88.4 billion, more than 35 percent of the total value of the top 100 brands.
The top 100 list includes, among others, 41 American, 10 Chinese, 9 Italian, 5 Japanese and 4 Swiss companies, as well as 3 each from India, Germany and the United Kingdom, and two from Singapore.
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