Nestlé remains the world’s most valuable food brand, according to Brand Finance
Nestlé has led the global ranking of food brands for the seventh year in a row, despite the fact that its value decreased by 7 percent over the past year, to 20.8 billion dollars, according to the website of the British market research and business consulting company Brand Finance.
The Lay’s brand rose to second place in the ranking from third place last year, after its brand value rose by 9 percent to $12 billion. In third place was the Chinese brand Yili, whose value fell by 6 percent to 11.6 billion dollars.
With a brand value of $8.27 billion (-5.2 percent), the American Tyson rose to fourth place from fifth place, ahead of the French Danone, whose value decreased by 10.2 percent to $8.03 billion. American Quaker (+6.5 percent, $7.5 billion) and Kellogg’s (-16.3 percent, $6.1 billion), which took sixth and seventh place in the ranking this year, respectively, switched places from last year compared to
The Mars Wrigley brand rose from tenth to eighth (+7.5 percent, $6 billion), China’s Mengniu remained in ninth place (-11.1 percent, $5.4 billion), and the American brand Doritos was tenth rose from thirteenth place last year (+12 percent, to $4.6 billion).
Related news
Nestlé to spin off water business in attempt to fuel growth
Nestlé said the new management of the drinks assets will…
Read more >Nestlé USA to Invest $150 Million to Expand Gaffney, South Carolina, Plant
Project will add a production line for the company’s single-serve…
Read more >Nestlé unveils new global cuisine brands
Nestlé has launched two new international gastronomy brands in the…
Read more >Related news
Why are parcel locker providers getting stuck? This data points to the reasons
Parcel terminals are becoming increasingly popular: this year, nearly three-quarters…
Read more >Using 30% less materials would be a solution to the climate crisis
The circular economy is a global imperative: it transcends geographical…
Read more >Sustainability and health: the rise of plant-based dairy products in Hungary
In recent years, plant-based dairy alternatives have gained significant popularity…
Read more >