Nestlé remains the world’s most valuable food brand, according to Brand Finance
Nestlé has led the global ranking of food brands for the seventh year in a row, despite the fact that its value decreased by 7 percent over the past year, to 20.8 billion dollars, according to the website of the British market research and business consulting company Brand Finance.
The Lay’s brand rose to second place in the ranking from third place last year, after its brand value rose by 9 percent to $12 billion. In third place was the Chinese brand Yili, whose value fell by 6 percent to 11.6 billion dollars.
With a brand value of $8.27 billion (-5.2 percent), the American Tyson rose to fourth place from fifth place, ahead of the French Danone, whose value decreased by 10.2 percent to $8.03 billion. American Quaker (+6.5 percent, $7.5 billion) and Kellogg’s (-16.3 percent, $6.1 billion), which took sixth and seventh place in the ranking this year, respectively, switched places from last year compared to
The Mars Wrigley brand rose from tenth to eighth (+7.5 percent, $6 billion), China’s Mengniu remained in ninth place (-11.1 percent, $5.4 billion), and the American brand Doritos was tenth rose from thirteenth place last year (+12 percent, to $4.6 billion).
Related news
Nespresso debuts honey-based product line
Nespresso USA has launched Nespresso Bloom, a range of honey-based…
Read more >L’Oréal To Acquire 10% Stake In Swiss Skin Care Company Galderma
French cosmetics company L’Oréal is to acquire a 10% stake…
Read more >Nestlé Germany sources green electricity from German plants
Since July, Nestlé Germany has been purchasing electricity from German…
Read more >Related news
Together with Spar, the Hungarian Charity Service of Malta supports the start of school by collecting school supplies
The Hungarian Maltese Charity Service helps the start of school…
Read more >German discounters boost animal welfare credentials
Aldi in Germany is introducing a German-origin label for fresh produce.…
Read more >Coca-Cola Collaborates With Oreo To Launch Limited-Edition Drink
Coca‑Cola has joined forces with Oreo to launch a limited-edition…
Read more >