Due to negative press sales sill increased at snack market

According to Euromonitor PepsiCo, Procter & Gamble and United are the most successful snack companies.

The topping position thanks to strong sales of popular
favourites combined with innovation in the health and premium sectors. The
sweet and salty snack industry has suffered a lower sales growth rate in 2007
due to negative press over rising obesity rates, but sales still increased by
almost two per cent in 2007.
PepsiCo has been the unchallenged snack leader, controlling a 23 per cent share
of the market in Western Europe, followed by Procter & Gamble with a five
per cent share and United Biscuits with a four per cent share.