From the summer round table discussion of the Association of Hungarian Confectionery Manufacturers

By: Trademagazin Date: 2023. 07. 07. 12:17

When biting into the funnel during ice cream, hardly anyone thinks of a sacrifice, even though the name of the wafer comes from the Latin hostia, and the product itself came to the plate of those with a sweet tooth from the world of religious ceremonies. It is also a little-known fact that the Neapolitan slice, which is made from wafer bases, does not originate from the Italian city of the same name, but rather came from the head of a Viennese confectioner – moreover, the traces in this story also lead to the ancient Greeks.

The wafers and Neapolitans, which can withstand warm weather and are easy to eat on the go, are a summer favorite of those who want to snack. Compared to many other sweets, the market for products popular for their typically lower sugar and energy content, affordable prices and wide selection – which is by no means unchallenged these days – is facing promising growth, said Sándor Sánta, president of the Association of Hungarian Confectionery Manufacturers, at the organisation’s round table discussion at the start of the year, which in addition to an overview of trends, it also gave a taste of the latest innovations of domestic and international players.

Most wafers and biscuits are sold in Europe and North America, according to Maximize Market Research’s report (Wafer Biscuits Market – Industry Analysis and Forecast, 2022-2029), the two regions will account for about three quarters of the total global market of 100.92 billion dollars in 2021 gave. According to the analyst, the market size of the product category will grow by an average of 2.9 percent annually until 2029, reaching $126.85 billion by the end of the decade.