Perplexity now competes with the biggest players

AI-powered search engine Perplexity’s shopping assistant, launched in the US, not only allows product search and comparison, but also instant shopping.

This article is available for reading in Trade magazin 2024/12-2025/01

With this move the company has become a serious competitor to Amazon and Google Shopping. With the new tool Perplexity subscribers can review and compare product information and ratings, and make a direct purchase with the one-click checkout feature. The search engine displays product data sheets summarising product features, prices and reviews. //