Larger packaging units experienced a bigger decline

Data from GfK Hungária’s ConsumerScan indicates that 40 percent of Hungarian households bought some kind of family size ice cream in 2009. The average household purchased this cold delicacy 6 times last year – less frequently than before. Among family size ice creams, the most money was spent on the smallest, 500-ml version. Mixed flavours remain to be the most popular; among single flavours chocolate and vanilla still reign. Private labels have been slowly gaining ground since 2008.