Big sporting events also help with beer consumption

By: Trademagazin Date: 2024. 07. 09. 11:43

Although major sporting events temporarily have a positive effect on the development of beer consumption, this year the weather will also decide whether the beer market can correct itself this year after last year’s 10 percent drop, stated.

In the long term, beers belonging to the premium and super premium segments are gaining ground – now a third of the total turnover is made up of beers in this category – and this year the popularity of non-alcoholic beers flavored with exotic fruits could be explosive – they added.

Last year, based on the data of the five most important beer producers, the amount of beer sold in Hungary was just over 5.4 million hectoliters, compared to 6.01 million hectoliters measured in 2022. This year, it may be possible to make up some of the backlog, but in the long term, parallel to the decline in alcohol consumption, beer consumption will also trend downward.

“One of the most important factors influencing the development of beer consumption is the weather”

– Sándor Kántor, director of the Association of Hungarian Brewers, informed

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