Big sporting events also help with beer consumption
Although major sporting events temporarily have a positive effect on the development of beer consumption, this year the weather will also decide whether the beer market can correct itself this year after last year’s 10 percent drop, Agroinform.hu stated.
In the long term, beers belonging to the premium and super premium segments are gaining ground – now a third of the total turnover is made up of beers in this category – and this year the popularity of non-alcoholic beers flavored with exotic fruits could be explosive – they added.
Last year, based on the data of the five most important beer producers, the amount of beer sold in Hungary was just over 5.4 million hectoliters, compared to 6.01 million hectoliters measured in 2022. This year, it may be possible to make up some of the backlog, but in the long term, parallel to the decline in alcohol consumption, beer consumption will also trend downward.
“One of the most important factors influencing the development of beer consumption is the weather”
– Sándor Kántor, director of the Association of Hungarian Brewers, informed Agroinform.hu.
Related news
WHO: They urge a 50 percent price increase for tobacco, alcohol and sugary drinks
The World Health Organization (WHO) is calling for the prices…
Read more >A bubble containing the whole world
Our drink choices can be influenced by many factors: sometimes…
Read more >With two mugs to survive – this is how Hungarian small breweries closed 2024
The players in the domestic small-scale beer market mostly reported…
Read more >Related news
Corporate leaders’ commitment to sustainability at record level
According to the latest data from the K&H Sustainability Index,…
Read more >FAO food price index rose slightly in June due to higher prices of meat, dairy products and vegetable oils
The Food and Agriculture Organization of the United Nations (FAO)…
Read more >What can cause the price of a wine to increase tenfold?
There are fewer of them worldwide than the number of…
Read more >