Müller narrowly beat Rossmann

By: Trademagazin Date: 2024. 06. 10. 11:16

The competition between the three largest Hungarian drugstore chains continues, where dm is still in the leading position, while Rossmann is closely followed, and Müller is firmly in third place.

In recent years, dm has particularly stood out in terms of its after-tax profit, showing significant growth, while Müller has also improved, catching up with Rossmann. In 2023, dm’s after-tax profit significantly, almost doubled, while Müller’s increased by a fifth, while Rossmann’s showed a 15% decrease – the Pénzcentrum’s recent article points out.

After the initial impact of the pandemic, the decline was expected, but dm continues to perform well. The expansion of business networks is also continuous; Rossmann opened its 250th store in Hungary, while dm operates 262 and Müller 32 stores in Hungary.

In terms of wage costs, dm spends the most, more than HUF 17.2 billion in 2023, while Rossmann spent HUF 12.5 billion and Müller HUF 4.5 billion for this purpose. Regarding the average salary of the employees, Rossmann is the leader, the average salary here exceeds HUF 500,000, followed by dm and then Müller. It is important to note that this average includes all types of workers, from seasonal employees to full-time employees.