Mobile Phone to Be New 'Fourth Channel' for Revenue

Mobile devices represent a major growth opportunity for the retail industry by providing a new purchasing channel for consumers, a Cisco study reveals.

The company's third annual e-commerce
study indicates that mobile devices are quickly joining physical
stores, websites and catalogs as an important retail channel. The
rise of social networking and advanced mobile technologies has
redefined the online experience and is enabling retailers to capture
new sources or revenue by implementing mobile strategies. The
e-commerce study was conducted by the Cisco Internet Business
Solutions Group (IBSG), the company's global strategic consulting arm
that works with Global Fortune 500 and public sector organizations to
help transform the way they do business.