The revolution of mobile technology

‘Mobile technology revolutionises the relationship between the business sphere and consumers!’ was the motto of the first GS1 MobileCom Day conference where experts introduced the latest mobile applications. GS1 member organisations from more than 35 countries organised the event where 2,000 participants listened to 200 presentations. Péter Kurucz, one of GS1 Hungary’s senior experts gave a presentation on the added value of standard-based mobile applications and new directions in development, for instance the two-dimensional DataMatrix code.
Kornél Huber, Origo’s sales manager spoke about the advantages of the infocommunication tools and the intelligent data network used in the recently opened Coop Future Store in Szolnok-Szandaszőlős. Ádám Dálnoki, the founder of Mobile Engine analysed the dominance of smartphones and forecasted a revolution of mobile applications which will have a great influence on retail too.