Customers choose Easter sweets based on quality and price

This year, domestic confectionery manufacturers have prepared for the Easter season with a diverse product range, and in addition to traditional chocolate figures, many innovative products have been added to the range. For example, in addition to eggs and rabbits made of milk chocolate, many limited, special, seasonal products have been added to the shelves. Citrus and cherry flavors are among the favorites.

At the same time, Easter 2025 will be marked by awareness, both from the manufacturer and customer side. According to the joint market overview of the National Chamber of Agriculture and the Hungarian Confectionery Manufacturers Association, changing consumer habits and economic uncertainties have required manufacturers to be more prepared than ever before. Processors have placed a strong emphasis on optimizing their product portfolio and developing partnerships and processes to effectively respond to fluctuations in demand. In addition, the role of digital marketing and e-commerce channels has also increased.

Although it is true that during the holidays, be it Easter or Christmas, consumers are willing to pay higher prices, at the same time the majority are looking for products with the best price-value ratio, and the emphasis has shifted from quantity to quality in the seasonal confectionery market. Consumer awareness is not only reflected in the price of products. Reduced sugar or salt content, the addition of functional ingredients, and new types of packaging are important to many. Packaging increasingly includes QR code information, which allows customers to obtain additional information about the product.