Millward Brown Hungary changes its structural system

We are changing our organisation in the southern part of CEE and from now we are creating two groups of countries that will operate together. One grouping will be Czech, Slovakia, Hungary and Croatia (named ‘Central Europe’). On the other side, Millward Brown Romania will now cover Bulgaria and Serbia as well (‘Eastern Europe’). The reason we decided to do so is that in this way we can share experience within the CE region while maintaining strong local presence and expertise.

The local client service team will continue to serve Hungarian clients without any change.
It will also enable marketers to:
faster react to regional requests
improve the ability to receive insights based on similar approaches
Petra Prusova, currently Managing Director of Millward Brown for Czech Republic and Slovakia, is taking the responsibility as Managing Director for Central Europe. She will be leading Czech, Slovakia and Hungary – and also Croatia where we are going to start our own business in the next couple of weeks with a direct presence in Zagreb.