Milka chocolates will be smaller due to the increase in cocoa prices
Chocolate production is undergoing significant changes worldwide, as the drastic rise in cocoa prices poses new challenges for the industry. Mondelez, the manufacturer of Milka chocolates, has decided to take a radical step: it is reducing the size of its chocolate bars, reports VG.
The company announced in a statement to the German daily Krone that the market situation has forced it to adjust the weight of its Milka chocolate bars in both standard and larger packages.
What changes are expected?
In the case of Alpine milk chocolate, hazelnut chocolate, dark chocolate and white chocolate, the weight will be reduced from 100 grams to 90 grams.
In the case of larger packages, the packaging for the same flavors will be reduced from 270 grams to 250 grams.
Mondelez stressed that the decision was preceded by careful consideration and that changes to product sizes will only be made if they are unavoidable.
The impact of rising cocoa prices on the industry
Milka is not the only chocolate company to be hit hard. Other chocolate manufacturers, such as Lindt & Sprüngli and Ritter, are also being forced to respond to the price increases in the cocoa market. However, they have chosen to increase prices instead of reducing packaging sizes.
The price of cocoa has seen a dramatic increase in 2024: on the New York Mercantile Exchange, the price rose by 161% and reached a record price of $10,100 per ton in mid-December.
Chocolate is slowly becoming a luxury item, and consumers will also be forced to adapt to changing market conditions.
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