Miele was chosen as the best brand of all time

No other product brand has been held in such high esteem by Germany's consumers over the past decade as Miele. This is the quintessence of the rolling list of top performers published by the German brand ranking watchdog 'best brands'.

To mark the initiative's tenth anniversary, the Gütersloh-based domestic appliance pioneer was awarded the special 'best brand ever' prize in the 'best product brand' category.

The 'best brands' ranking is based on a survey conducted by GfK to monitor the market success of the most prominent brands from around 40 branches of industry. Furthermore, a total of 5000 consumers, selected on a representative basis, were asked to assess the most successful product and company brands with respect to brand trust, quality, reputation and internationality. This ranking, which has been compiled annually since 2004 is the only one in Germany to assess companies both according to their market success and their appeal to consumers.