Miele was chosen to be the best brand

High-end appliance maker Miele has received Germany's ‘best product brand' award for the sixth consecutive year and was ranked as the number three ‘best company brand.'

The awards are basked on a comprehensive market survey performed by Gfk Market Research. The poll gauges quantitative brand strength as well as its attractiveness to the consumer and its ability to meet future challenges.

“We are extremely happy and pleased with such an illustrious prize, not least as this time we are on the podium for our performance in two categories. We view this as confirmation of the Forever Better philosophy which our company has put into practice through generations,” Dr. Reinhard Zinkann, co-proprietor and managing director of Miele & Cie said in a statement. “The ‘best brand' award endorses our claim to quality and our continual pursuit of technical perfection.”

To determine the “best product brand,” GfK assessed the market share just under 200 of the best known brands from 30 different consumer goods and durables. This involved collating information on indicators such as market share, price premium and customer loyalty.