Israeli startup applies artificial intelligence to agriculture

By: STA Date: 2025. 03. 07. 10:30

An Israeli startup called Fermata, which applies artificial intelligence (AI) technology to agriculture, has secured a $10 million investment in its development. The Israeli startup, which is developing a “digital agricultural brain” using AI, uses sensors and cameras to detect problems in crop production before they become a serious problem.

(Photo: Pixabay)

The Fermata Croptimus platform, a system designed for farmers, is integrated into the initial stages of crop production The system is based on simple, off-the-shelf cameras that farmers install in their greenhouses. “The cameras capture images of the plants twice a day, send them to the cloud, where they are analyzed using advanced artificial intelligence algorithms. This process allows them to immediately detect pests, diseases, deficiencies and other difficulties,” said Valeria Kogan, founder and CEO of Fermata. “The dashboard provides farmers with detailed information about the various problems and how the remedies they use are working,” he added.

According to the company, users of the system can save a quarter of cultivation costs, 30 percent of crop losses, and half of the monitoring and inspection time

Their development is also capable of mapping crop areas, so farmers can monitor crop quality, remotely identify problems, see heat maps based on various parameters, and get additional information. Founded in 2020 and employing 50 people, Fermata has raised $10 million for its further work in a funding round led by Raw Ventures to complete the development. The company has raised a total of about $19 million for its work so far.

MTI