McDonald’s has made a difficult decision

By: Trademagazin Date: 2024. 04. 05. 11:03

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McDonald’s has announced it will buy back its Israeli stores to restore its reputation and regain sales targets in the Middle East.

The decision is based on a boycott of the company, as the local franchise partner, Alonyal, distributed free food to Israeli soldiers. The boycott was supported by several Muslim-majority countries and spread globally.

According to McDonald’s CEO Chris Kempczinski, they missed their quarterly sales target because of the misinformation. McDonald’s hopes that by regaining the Israeli stores, they will be able to restore their reputation in the Middle East and reach their sales targets again.

A total of 225 restaurants are planned to return to McDonald’s management, employing a total of 5,000 workers.