Trademagazin > News and articles > Company and Personal News > For the most personalized customer experience, the SAP Customer Data Platform can be the most powerful toolkit for brands
For the most personalized customer experience, the SAP Customer Data Platform can be the most powerful toolkit for brands
The next-generation SAP Customer Data Platform debuted at a two-day, international, online SAP Customer Experience LIVE conference organized around the topic of customer experience (CX).
The new SAP CDP provides management of relevant customer interactions across a variety of channels throughout the customer lifecycle, based on real-time data, from marketing through sales to customer service.
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