For the most personalized customer experience, the SAP Customer Data Platform can be the most powerful toolkit for brands

By: Trademagazin editor Date: 2020. 10. 14. 11:22

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The next-generation SAP Customer Data Platform debuted at a two-day, international, online SAP Customer Experience LIVE conference organized around the topic of customer experience (CX).

The new SAP CDP provides management of relevant customer interactions across a variety of channels throughout the customer lifecycle, based on real-time data, from marketing through sales to customer service.