The MasterChef will soon appear in the loyalty programs of TCC

TCC, the creator and implementor of customer loyalty programs signed an exclusive four-year license agreement with the popular TV show and the brand, MasterChef.

Thanks to the agreement the retail chains can reward their loyal customers as part of their current marketing campaigns with MasterChef products – including baking and cooking utensils, cutlery, knives and kitchen accessories.

The customers will have access to the MasterChef products after they redeem their loyalty points at the retail chains.