Mars Wrigley goes further into freezer aisle

By: Trademagazin editor Date: 2023. 01. 24. 09:28

The confectionery giant’s mission to triple the size of its ice cream business continues with three new offerings.

Mars Wrigley’s extensive portfolio of ice cream products — which includes Dove ice cream bars, M&M’s sandwiches, Snickers Ice Cream Bar, Twix Ice Cream Bar and Kind Frozen bars — just got bigger.

The confectionery giant announced three new additions to its lineup: Dove Mini Sticks with Dark Chocolate & Almonds, Twix Cookie Dough ice cream and M&M’s Cookies and Cream Ice Cream Cookie Sandwiches.

The M&M’s offering is two candy-filled chocolate cookies stuffed with ice cream containing baked chocolate cookies. For the Twix ice cream tubs, the company said it took inspiration from Twix Cookie Dough, the candy bar released last year.

The new products are starting to roll out this month, and will be fully available nationwide starting in March, Mars Wrigley said.

Food Dive