Secrets of developing a brand

Borbála Pesti, senior brand manager of Milli, used the introduction of Milli Túróvarázs to emphasise that curd is one of the most versatile and innovative ingredients. products. Judit Sipos, director of the Pöttyös division, shared the secrets of developing Túró Bonbon with us. While practically everybody knows Pöttyös Túrú Rudi, it is usually consumed individually. The intention was to develop a .Pöttyös product for special occasions and collective enjoyment.