Majority of Hungarians are not against receiving ads in e-mail

Hungarians have a more favourable opinion of receiving online advertisements via e-mail than the European average – revealed a 55-countrey survey conducted by Nielsen. 58 percent of Hungarian participants said these mails were more important for them because they were targeted personally. 53 percent said they received valuable information for free and 49 percent agreed that advertisements received via e-mail make their life easier. 62 percent of Hungarians said they only like this type of ad if they can unsubscribe any time – the average of 28 European countries was 46 percent.