Measured characteristics

Tradition: it measures how long the brand has been present in the Hungarian market.

Management: it examines the proportion of Hungarian citizens in the top management of the brand owner company.

Employment: it measures the proportion of Hungarian employees within the company.

Ownership: the Hungarian share in the brand owner company’s ownership.

Reputation: the jury’s opinion on the prestige of the brand in the given year.

Identity: what extent the brand is close to Hungarian consumers’ heart and is part of their daily life.

Brand awareness: nationwide consumer survey conducted by GfK Hungária Market Rese