Hungarian customers want a stress-free Christmas: they shop online in advance and spend over HUF 100,000 on gifts

By: Trademagazin Date: 2024. 11. 13. 12:07

Hungarians plan to spend more than HUF 100,000 on Christmas presents this year. This is revealed by Alza’s October survey. As part of its own survey, the e-shop asked nearly a thousand customers when and where they most often buy Christmas gifts, or what they are most worried about when shopping.

Respondents mostly want to do their pre-Christmas shopping in time, in advance. The questionnaire revealed that the majority of them, 47%, shop in November, 36% in the first half of December, and only 9 percent of respondents leave it for the last week before the holiday. Consumers still buy tech items most often as Christmas gifts.

“Every year we see a growing trend for other goods as well. This year, toys are in second place (15%), closely followed by books (13%) and clothing (11%). Customers also buy cosmetics and perfumes, household goods , experiences, food and alcohol, dietary supplements or jewelry can also be purchased at Alzán, for example, sports or pet supplies accessories for cars and motorcycles”

– said Dávid Nagy, Alza’s PR manager.

In the October survey, 59 percent of respondents said that they most often choose a combination of e-stores and physical stores to buy gifts, 34% only shop online, few chose only physical stores, a total of 8%.