For three-quarters of Hungarian customers, fast delivery is extremely important when ordering online

Evaluating the various aspects of online shopping, 74 percent of Hungarians consider fast home delivery to be one of the most important factors, however, only 4 out of 10 customers are satisfied with the delivery time, and the majority do not feel that the delivery is fast enough. In the past year, 37 percent of those surveyed interrupted the online shopping process after selecting the products because the delivery options did not include fast enough delivery, and nearly 30 percent of them did not shop again in an online store due to the previously too slow home delivery.

Same-day delivery is therefore becoming more and more important not only because of customer satisfaction, but customer decisions and thus the volume of sales can also be positively influenced by faster delivery options. Almost a third of Hungarians would like their purchases to be delivered on the same day as the order, but currently only 19 percent of respondents can actually use this service. The preference for fast delivery is growing, especially among younger people. 32 percent of the members of Generation Z, while only 23 percent of Generation X prefer 90-minute or same-day delivery, while speed is extremely important in some product categories: the need for delivery within one and a half hours or on the same day is online grocery shopping (75 percent) and medicines/medicinal products the highest in the case of preparations (40 percent). The perception of the importance of same-day delivery also shows a perceptible difference between those living in the capital and those living in smaller cities: among the Budapest respondents, the proportion of those who consider fast delivery on the day of the order to be ideal is 7 percent higher.