The Hungarian consumer pre-plans consciously the purchases

According to the Shopper VIP research of GfK Hungária; Domestic customers are among the most conscious customers in Eastern Europe. Eighty-two percent of them claim to consciously plan their purchases in advance.

Hungarians are the role models of quick purchase and alternative searches. Fifty-five percent of the domestic costumers – the highest ratio in the region – say that they can normally make quick decisions, during the purchase. Similarly, the domestic buyers did agree with the statement that their purchases are planned in advance, because it is more effective.