Shoppers are willing to pay more for products with the Hungarian Product trademark

A survey conducted with 510 participants by InnoFood Marketing Kft. has revealed: from two similar products that cost the same 60 percent of shoppers choose the one with the Hungarian Product trademark, and 28.6 percent would even pay more for products bearing the trademark. The study has also found that from the various trademarks that indicate place of origin, Hungarian Product is the best-known as 95.7 percent of respondents said they are familiar with it. What is more, they also believe the Hungarian product logo is the most credible.