Hungarian Post Office in the dm market

The Hungarian Post Office established its lifestyle data base in 2007. This allows companies to use a far more effective solution for reaching potential clients. The data base which holds data about 400,000 people has 1,500 filters and allows companies to access consumers grouped in target groups directly, in order for personal offers to be addressed to them. As a result of accurate targeting, communication costs are reduced. Data about purchasing and travel preferences, the household, recreation, car buying and financial services are available, in addition to personal and demographic data. This DM data base allows filtering using parameters that ensure far more accurate targeting than ever before. DM can be an adequate solution to overcoming background noise in advertising. Apart from utilising its lifestyle data base, The Hungarian Post Office can also undertake to implement complete DM campaigns, including sms campaigns and to provide printing services. This year, we are seeing an increase in enquiries from the FMCG sector.