Pepsi’s Hungarian subsidiary builds a new market model

By: trademagazin Date: 2015. 06. 03. 11:11

The Pepsi products manufacturer and distributor Fővárosi Ásványvíz és Üdítőipari Zrt. (FÁÜ) mineral water and soft drink industrial company noted in its report that the company closed its factory in Soroksár in April 2014 – the index wrote. From now the company only operates as a wholesaler, the production has definitively been closed. According to the new market model, the FÁÜ will buy the soft drinks from the bottling plant.


According to the article the American owner’s move was expected, as the Hungarian company is loss-making for years, so layoffs and capital injections were needed for years. The owner pushed a total of 6.5 billion into the company last year, so the equity became positive after the more than half billion loss in December 2013.

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