Foreign webshops are popular among the Hungarian online shoppers

The data of GfK’s E-commerce Report shows the domestic online trade’s high degree of concentration in the first half of the year. 88 percent of the orders are by domestic webshops, while the foreign online stores carry out the remaining 12 percent. The foreign favourite of the domestic online shoppers is eBay, Alibaba, the booking.com and the Amazon.com.

75 percent of the Hungarian population, ie. three out of four people use the Internet weekly at least. In addition 50 percent of the Hungarians are daily intensive internet users. The spread of Internet use and the wide online range of products is the engine of e-commerce, which is exemplified that today two-thirds of the monthly Internet users shopped online.