Most Hungarian brands are successful by chance

Hungarian brand owners are often proud of their positions in various rankings, but in many cases the excellent performance isn’t the result of conscious brand building. Few Hungarian firms start out with an established brand strategy. My recommendation to Hungarian brand owners is to use the success of Szentkirályi, Hell or Prezi as case studies and learn from them. In the next ten years enterprises that only target domestic consumers can end up in a difficult situation, so brand owners need to have a brand strategy for entering the international stage