For Hungarian cat owners, the well-being of the kittens is the most important, but they are also increasingly open to sustainability
Despite the fact that only 3 out of 10 Hungarians pay close attention to minimizing their ecological footprint, Hungarian cat owners are becoming more and more environmentally conscious: in addition to the fact that the health and well-being of their pets is above all else for pet owners, every second person pays attention to the fact that the purchased pet food should be packaged in a way that is suitable for sustainability, according to Nestlé PURINA’s representative survey. 65 percent of pet owners would even pay more for their pet’s lunch if it was produced by an environmentally conscious brand, but relatively few (13%) take into account the ecological footprint of food production.
In November 2023, Nestlé PURINA conducted a representative survey of the Hungarian population,[1] which examined the environmental awareness of Hungarian cat owners. They were curious about the extent to which the purchasing habits of pet owners are influenced by sustainability aspects and, in general, what the public’s awareness is in this area.
The research revealed that for the majority of Hungarian cat owners, the price-value ratio of the cat food (68%), the appropriateness of the cat’s taste (65%) and the price of the product (52%) are the most important decision-making criteria, but at the same time, the ecological footprint of cat food production is only considered by the respondents a smaller part (13%) takes it into account.
Related news
Next generation building services solution for sustainability
In response to global sustainability expectations, LG Hungary has introduced…
Read more >Lidl innovates with recycled bottles – its own-brand offering is getting greener
Lidl Hungary has taken another important step towards sustainability: it…
Read more >The EU adopted a recommendation on the introduction of a sustainability reporting standard for SMEs
The European Commission has adopted a recommendation to introduce a…
Read more >Related news
The 30,000-forint pensioner food voucher cannot be used in all stores
Between September 1 and October 15, the 30,000-forint pensioner food…
Read more >Baby Coupon Week at Rossmann – for the first time, the 10% discount is also available at the Online Drugstore
Between 4 and 10 August 2025, Rossmann is once again…
Read more >Tens of thousands of orders have already been placed in Kifli.hu’s new discount program
The number of subscribers to the Kifli.hu Xtra loyalty program…
Read more >