Signs of growth are already visible in the Hungarian retail sector

According to data from the Central Statistical Office and Eurostat, the volume of Hungarian retail turnover increased by 0.7% compared to 2021, exceeding the fluctuating performance of recent years. This is a particularly important result in light of the 3.2% growth measured two years earlier, in November 2022. According to the data, consumer confidence is starting to recover, which can be explained by the stabilization of inflation and the increase in real wages.

International comparison

However, Hungary’s position in regional competition shows a mixed picture. While Romania and Bulgaria recorded outstanding growth of 8.6% and 6.8%, Hungary is in the middle of the pack with a 4% increase. However, the results from Austria (3.1%) and Slovenia (-0.1%) show that the situation of Hungarian consumers is improving compared to neighboring countries.

The slowdown in inflation and the increase in the minimum wage may have a positive impact on retail, but shopping habits remain subdued. Most consumers are focused on basic products, while demand for luxury goods and non-primary necessities remains low.

Outlook for 2025

Based on current trends, slow but stable growth is expected in the retail sector. For Hungary to catch up with the leaders in the region, increasing purchasing power and strengthening consumer confidence are key. In addition, it remains important for stores and economic operators to keep prices competitive and improve the customer experience.

The Hungarian retail sector has started to stabilize, but compared to the results of neighboring countries, there is room for improvement. In the coming period, the decline in inflation and the increase in real wages may offer opportunities for faster expansion, while strengthening customer confidence remains a priority task.