FruitVeB campaign for Hungarian melon

The Hungarian Fruit and Vegetable Interprofessional Organisation and Marketing Board (FruitVeB) launches a promotional campaign amounting to 10 million HUF in early July, to encourage the sale of the Hungarian melon – said Mártonffy Béla, president of FruitVeB.

He said this year the producers expect good quality and good yields: about 178 thousand tons are expected. More than 100 thousand tons, will be harvested in the main growing area, in Békés county.

The purchase price is 78 forint per kilogram currently. About 100 thousand tons will be sold in Hungary and about 78 thousand tons in foreign markets – reports MTI.