The strategy of the Hungarian Wine Marketing Agency places special emphasis on strengthening foreign markets

By: Trademagazin Date: 2025. 09. 10. 11:30

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The strategy of the Hungarian Wine Marketing Agency (MBÜ) places special emphasis on strengthening foreign markets, increasing Hungarian wine exports, and promoting responsible wine consumption. Last year, Hungarian wine exports increased by 12 percent, while global wine exports decreased by 8 percent, said Pál Rókusfalvy, the government commissioner responsible for national wine marketing, at a professional conference in Budapest on Wednesday.

The government commissioner spoke at the Hungarian Wine Summit professional conference organized by the Hungarian Wine Marketing Agency about the unfavorable global trends in wine consumption, often confusing wine consumption with alcoholism, and it can be observed that young people have also turned away from alcoholic products.

Fortunately, Hungarian wine culture has a more than 150-year-old solution to low-alcohol trends, which is the spritz culture, with its more than 100 variations

– he said.

Speaking to MTI, he emphasized that the Hungarian Wine Summit, organized by the Hungarian Wine Association for the second time, is the agency’s most important annual event.

More than 150 importers, traders, wine experts, and journalists from the most important target markets have been invited to the six-day event. Participants can visit the six most important wine regions of Hungary on one-day professional trips, get acquainted with the products of 80 wineries at master classes, and have the opportunity to make personal contacts and build business relationships.